Polishing your professional and personal brands

On October 20th, join us and a panel of branding experts for a conversation offering some best practices for anyone looking to polish their professional and personal brands. From tips on maximizing your LinkedIn page to style advice for your next virtual event, learn how to put your best foot forward.

Panelist Bios

Rebecca Force

Rebecca Force is the Founder of Style + Lead -- A digital mentoring and professional development platform for Artists to build careers in Costumes for Film and Television.  Rebecca is best known for being a Celebrity Costumer & Assistant Costume Designer.  Her credits include, The Real Daytime, Blackish (Emmy Nomination), Super Girl, and Jay Z’s Family Feud.  She has worked with talent including, Anthony Anderson, Carrie Underwood, Jeannie Mai, Mike Colter, Michael B. Jordan, Mindy Kaling, Owen Wilson, and Tamera Mowry-Housley. Rebecca is the season 8 national winner of the Dancing with the Stars,Costume Design Contest, where her designs were performed in by Julianne and Derek Hough, Lacey Schwimmer and Mark Ballas. Rebecca lauched her career in New York, working in corporate fashion as a merchandiser for Tommy Hilfiger North America, during the day, and at night working as an Off-Off Broadway theatre Costume Designer.

Rebecca has a Bachelor of Arts in Theatre from Pennsylvania State University and a Masters of Fine Artsin Costume Design from Brandeis University.  She is a member of The Television Academy of Arts and Sciences and The Costume Designers Guild, 892 of Los Angeles, CA.

Leslie Wilson

Introducing Leslie Wilson; professionally she is a specialized Employment Recruiter called a “Sourcer” within the Space / Aerospace / Defense industry for the past 14 years. Personally she lives in Bucks County, Pennsylvania, loves meeting new people, staying extra organized, surfing online, and is a techy wanna-be with all the internet of things capabilities that makes life easier.

Over the years, she’s worked with thousands of people and listened to just as many personal stories about job hunting, resume writing, and gone through umpteen amounts of training provided by top tier Fortune 100 companies.  She has a certification in the Analytics of Talent Management, a degree from James Madison University, a growing podcast capability, huge social media presence, and lots of ongoing training and industry certifications and nationally recognized mentors.  Frequently asked for her opinions and insights, overall her mission is to be your ‘wing woman’ during your job hunt, how to make it strategic and scalable for the modern day, and to enlighten folks as the long term benefits of personal networking (and how easy it can be).

https://www.linkedin.com/in/lesliewimo/

Abu Fofanah

Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities.

Abu has worked alongside some of the world’s most recognizable Fortune 100 and 500 companies around the world helping them transform their business. His career began at just 17 years old when he was given the unique opportunity to work at one of the big four firms: PwC. He contributes most of his early rise to the fundamentals he was able to learn during his time at the company.

Abu received his business degree from the Schreyer Honors College at Penn State where he studied Supply Chain Management and Information Systems. After college, Abu decided to continue his education and spent the next few years living in India, London, Paris, and Milan. During his time abroad, he paved his own path in using his skill in design thinking and data to begin helping local brands and big brands like Versace.

Arriving back in the states Abu spent his time building a nonprofit social enterprise, Opportunity@Work whose mission was to expand access to career opportunities to all Americans. Created out of President Obama’s TechHire initiative to help workers overcome barriers to hiring, learning, and financing training to excel further in life.

This experience inspired Abu to start the Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since it’s an initiation in 2019 the Marketing Accelerator has helped over 4000 women of color founders begin monetizing their brands online and on social.